Sales Representative

Responsibilities

Sales & Business Development

• Identify, target, and acquire new business accounts within the hospitality and catering sectors to build a robust sales pipeline.
• Maintain and nurture existing customer accounts by understanding their needs and delivering tailored product solutions.
• Promote new products, bulk deals, and special promotions that add value to our customers.
• Develop and implement a strategic sales plan aimed at achieving and exceeding monthly and annual sales and gross margin targets.
• Maintain regular engagement through call cycles, balancing account management, new business development, and follow-ups to maximize opportunities within your territory.

Customer Relationship Management

• Forge and sustain strong relationships with chefs, procurement managers, food & beverage managers, and business owners.
• Conduct regular face-to-face meetings, site visits, and product presentations that demonstrate your commitment to their success.
• Offer market insights, product recommendations, and menu solutions that keep our customers ahead of trends.
• Resolve customer complaints swiftly, ensuring exceptional service and satisfaction.

Sales Performance & Reporting

• Monitor and analyze sales performance daily, monthly, and year-to-date, taking initiative to enhance results.
• Prepare and present comprehensive sales reports covering territory performance, customer trends, and competitor activity in meetings.
• Meet or exceed key performance indicators (KPIs) related to revenue, margin, new accounts, and customer retention.

Product Knowledge & Market Insights

• Stay informed on the latest food and beverage industry trends, pricing, competitor activity, and market demands.
• Collaborate closely with suppliers and internal teams to ensure product availability, pricing accuracy, and timely order fulfilment.
• Conduct engaging product demonstrations and tastings that showcase the quality of our offerings.

Order Management & Logistics Coordination

• Monitor stock levels and advise customers on product availability, substitutions, and special orders.
• Assist in managing customer credit terms, ensuring timely payment collections.

Requirements

Essential:

• Senior Certificate
• 3-5 years of B2B sales experience in the foodservice, hospitality, or catering industries.
• Proven track record of meeting or exceeding sales targets.
• Valid driver's license and willingness to travel within the assigned territory.

Desirable:

• Diploma/Degree in Sales, Marketing, Business Administration, or Hospitality Management
• Experience in distributing food, beverage & catering products within the food service & hospitality industry.

Skills

• Sales & Negotiation Skills: Ability to confidently influence and close deals.
• Hospitality Industry Knowledge: Understanding of food & beverage trends, procurement, and menu planning.
• Customer Service Orientation: Proven ability to build strong relationships and provide tailored solutions.
• Analytical & Problem-Solving Skills: Demonstrated ability to assess customer needs and recommend relevant products through in-person engagements, as well as by analyzing data and making informed, data-driven decisions.
• Strong Communication Skills: Effectively engage with customers and internal teams.
• Time Management & Self-Motivation: Capability to work independently while achieving sales goals.
• Resilience & Adaptability: Thrives in a fast-paced, competitive environment without crumbling under pressure.